Online Marketing

Online Marketing

What is online marketing? And what is the best way to do it?

Despite the fact that online marketing has been around for like 15 years now, it’s still pretty hard to find proper answers to those questions, isn’t it?

Some people will tell you, that online marketing is just about having a nice website. And these days such websites also need to be responsive…in other words: optimized for mobile devices.

Other people will claim that what you really need is S.E.O. – Search engine optimization – a set of techniques that can help your website to get better results in major search engines.

“Go PPC” you will also hear – advising you to invest in Pay-Per-Click campaigns to support the search results.

And who hasn’t heard about social media yet? There is an opinion that the only marketing you need is your online presence and content creation on the major social networks.

So who’s actually right? Well, in fact, none of those statements are entirely correct since what you REALLY need is a STRATEGY – an essential document which defines how to interconnect all the marketing channels to work together in a perfect synergy.

Because that’s the only way how to reach your goals, improve your business effectively and save your money.

And who can help you with that? Well, WE can!

We will analyze your current business state, carefully prepare a custom marketing strategy exactly for your needs and finally help you manage all the channels of your marketing mix.

So stop wasting your money on bad decisions.

Contact us to hear more about social media marketing opportunities in Trinidad and Tobago. Email us at info@supernova-tt.com or via the this link http://www.supernova-tt.com/contact-us

Online Marketing Trinidad and Tobago

 

PPC Explainer

PPC Explainer

PPC, or Pay-Per-Click.

First, let me just very briefly describe what it is.

You probably already know how search engines work and how SEO can help your website get a better ranking, right? Well, sometimes even the best SEO strategy is just not enough. The keyword you want to optimize for could be facing some really tough competition and you are simply unable to make it to the top results.

Oooor…you can just use PPC!

Basically, even if your SEO is not strong enough, your link can appear on the search results page thanks to PPC Ads. And because you only PAY_ PER_ CLICK, this form of advertisement is VERY effective. When you think about it: Only people interested in your offer will click on the ad. And you only pay for these RELEVANT visitors. Now compare this to traditional advertising: Do you also just pay for people who have ACTUALLY READ your newspaper ad…? Notice the difference?

Now you can say: “That’s pretty cool. I can manage this PPC thing and get more customers!” But here comes the tricky part: Do you really know what keywords you should optimize the campaign for? When to start it and when to stop? Do you know how much money to invest to actually get results?

So, here we come to help you!

Our PPC strategies not only involve keyword research, scheduling and budgeting, but we can also help with the right Ad text, landing pages and the overall settings. Another reason for hiring us is that we constantly track, analyze and evaluate all active campaigns to refine and improve the results.

Honestly, would you have time for all this? Isn’t it better to simply entrust this to someone with a long history of experience?

So get in touch and start your first PPC campaign today! Contact us to hear more about social media marketing opportunities in Trinidad and Tobago. Email us at info@supernova-tt.com or via the this link http://www.supernova-tt.com/contact-us

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Responsive Website Design

Responsive Website Design

So, right now you’re probably wondering… what is responsive design?

Well, in today’s world, the Internet is one of the most important forms of media.

And the Internet is mostly consumed using desktop computers, right?

But wait! How about mobile devices – smartphones and tablets!?

The share of Internet usage on these devices is growing every day!

In 2011 mobile browsing took a share of about 11%.

In 2013 it was near to 25% and 2014 was the first year mobile exceeded desktop Internet usage.

So what does all this mean to you?

Well, it means that if you don’t want to lose any potential clients, then you need a great looking website which is also optimized for mobile browsing.

Because the problem of many current websites is, that the user experience on mobile devices is…well……TERRIBLE!

And that’s a mission for responsive design!

Responsive websites RESPONDS to the screen size of the device you are viewing it on.

So instead of creating different websites for different devices, your responsive website re-arranges the elements to fit any screen.

So you’ll get more happy visitors which also leads to more happy customers!

Interested in responsive design? Want one of those responsive websites for your business?

Well, that’s something we can definitely help you with!

Contact us to hear more about social media marketing opportunities in Trinidad and Tobago. Email us at info@supernova-tt.com or via the this link http://www.supernova-tt.com/contact-us

Supernova Social Media Marketing Trinidad Services responsive web design

Web Design

Web Design

A website is the core of your social media / online marketing strategies and activities. If you look at all the marketing platforms and techniques, their aim is to increase visitor traffic to your website. Once you get visitors to your website, the main purpose of a website is turning these visitors into customers – in marketing terms, this is called CONVERSION.   If your marketing strategies are not turning some of your visitors into customers, you might be wasting both time and money on your efforts.

So the better your website is, the more visitors are CONVERTED into your customers.  This holds true no matter if you sell consumer products online, provide local services or build houses and regardless if your base of operations are located in Trinidad and Tobago, New York or London.

Our approach to developing and customising websites for clients and be broken down in the following 6 stages:

Phase 1: ANALYSIS

The first step is always about meeting with the client and gathering information  – identifying the purpose of the website, goals and target audience (e.g. what does the client hope to accomplish via the website).

Phase 2: PLANNING

Based on discussions in phase 1, we will put together a plan for the proposed site for the client to review and signoff on.

Phase 3: DESIGN

Next we will customise a design to match the agreed plan for the website.

Phase 4: CONTENT & DEVELOPMENT

Where needed, we will create the required content for the website, including the relevant graphic needed.  This includes working with the client to select the right text, photos and video to accurately reflect their online branding.

 Phase 5: TESTING

Next we will test the website to make sure it is operating the way it should, including making sure it is responsive (visually effective on different platforms e.g. laptops, phones and tablets) and compatibility with major browsers.

Phase 6: DEPLOYMENT

After the site is launched, we will monitor it for several days, enabling us to make any required adjustments that may be needed.

In addition to the above, clients can also engage our services to manage the future maintenance (e.g. security patches) and updates to content (e.g. text, photos and videos).

Contact us to hear more about social media marketing opportunities in Trinidad and Tobago. Email us at info@supernova-tt.com or via the this link http://www.supernova-tt.com/contact-us

Supernova Social Media Marketing Trinidad

Improve Communication And Better Customer Service

Improve Communication And Better Customer Service

Social media is a great feedback source. Enabling your prospective customers to communicate with your company and each other can greatly improve your customer service and increase brand trustworthiness.

Contact us to hear more about social media marketing opportunities in Trinidad and Tobago: info@supernova-tt.com or via this link www.supernova-tt.com/contact-us/

Supernova Social Media Marketing Trinidad

Build Your Brand

Build Your Brand

Social Media offers another marketing strategy for creating brand awareness, relationship building and growing sales.

Contact us to hear more about social media marketing opportunities in Trinidad and Tobago: info@supernova-tt.com or contact us via this link http://www.supernova-tt.com/contact-us

Supernova Social Media Marketing Trinidad

Increase Online Exposure

Increase Online Exposure

Interacting in social networks can significantly increase your online presence. Social media marketing can lead to massive exposure due to its worldwide access, sharing capabilities, and its 24 hours, 7 days a week availability.

Contact us to hear more about social media marketing opportunities in Trinidad and Tobago: info@supernova-tt.com or contact us via this link http://www.supernova-tt.com/contact-us

Supernova Social Media Marketing Trinidad

Cut Marketing Costs

Cut Marketing Costs

Compared to traditional channels like print or television advertising, social media marketing is affordable for any business.

Contact us to hear more about social media marketing opportunities in Trinidad and Tobago: info@supernova-tt.com or contact us via this link http://www.supernova-tt.com/contact-us

Supernova Social Media Marketing Trinidad

Social Media Marketing

Social Media Marketing

Over the last few years social media has completely changed the world of marketing.  There are numerous reason why social media marketing should be an integrated core strategy in all your marketing plans, here are a few of the major ones:

No.1: Build your brand

Social Media offers another marketing strategy for creating brand awareness, relationship building and growing sales.

No.2: Develop a loyal client base

People enjoy being part of a business that is proactively building a lively community. Such an online community can help you establish an emotional connection between your company and your prospects, which is essential for continued conversion of visitors to clients and your long-term success.

No.3: Improve communication and better customer service

Social media is a great feedback source. Enabling your prospects to communicate with your company and each other can greatly improve your customer service and increase brand trustworthiness.

No.4: Increase online exposure

Interacting in social networks can significantly increase your online presence. Social media leads to massive exposure due to its worldwide access, sharing capabilities, and its 24 hours, 7 days a week availability.

No.5: Boost traffic and search engine rankings

Social media is a major lead generator, and it can constantly brings high volume traffic to your website. They can also help with search engine optimisation (SEO).

No.6: Expand sales and reach a new audience

Listening to your prospective clients on social networks can help you respond to their specific needs. This will most likely cause an increase in sales, but also expand your customer base.

No.7: Cut marketing costs

Compared to traditional channels like print or television advertising, social media marketing is affordable for any business.

Contact us to hear more about social media marketing opportunities in Trinidad and Tobago: info@supernova-tt.com

Supernova Social Media Marketing Trinidad 038

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