Social Media Marketing Solutions

Done correctly, social media marketing offers another marketing strategy for creating brand awareness, relationship building and growing sales. Its ability to target  a particular audience puts it a step ahead of marketing on traditional media.  

social media marketing solutions

Contact us for more information

Online Marketing

Online Marketing

What is online marketing? And what is the best way to do it?

Despite the fact that online marketing has been around for like 15 years now, it’s still pretty hard to find proper answers to those questions, isn’t it?

Some people will tell you, that online marketing is just about having a nice website. And these days such websites also need to be responsive…in other words: optimized for mobile devices.

Other people will claim that what you really need is S.E.O. – Search engine optimization – a set of techniques that can help your website to get better results in major search engines.

“Go PPC” you will also hear – advising you to invest in Pay-Per-Click campaigns to support the search results.

And who hasn’t heard about social media yet? There is an opinion that the only marketing you need is your online presence and content creation on the major social networks.

So who’s actually right? Well, in fact, none of those statements are entirely correct since what you REALLY need is a STRATEGY – an essential document which defines how to interconnect all the marketing channels to work together in a perfect synergy.

Because that’s the only way how to reach your goals, improve your business effectively and save your money.

And who can help you with that? Well, WE can!

We will analyze your current business state, carefully prepare a custom marketing strategy exactly for your needs and finally help you manage all the channels of your marketing mix.

So stop wasting your money on bad decisions.

Contact us to hear more about social media marketing opportunities in Trinidad and Tobago. Email us at or via the this link

Online Marketing Trinidad and Tobago


PPC Explainer

PPC Explainer

PPC, or Pay-Per-Click.

First, let me just very briefly describe what it is.

You probably already know how search engines work and how SEO can help your website get a better ranking, right? Well, sometimes even the best SEO strategy is just not enough. The keyword you want to optimize for could be facing some really tough competition and you are simply unable to make it to the top results.

Oooor…you can just use PPC!

Basically, even if your SEO is not strong enough, your link can appear on the search results page thanks to PPC Ads. And because you only PAY_ PER_ CLICK, this form of advertisement is VERY effective. When you think about it: Only people interested in your offer will click on the ad. And you only pay for these RELEVANT visitors. Now compare this to traditional advertising: Do you also just pay for people who have ACTUALLY READ your newspaper ad…? Notice the difference?

Now you can say: “That’s pretty cool. I can manage this PPC thing and get more customers!” But here comes the tricky part: Do you really know what keywords you should optimize the campaign for? When to start it and when to stop? Do you know how much money to invest to actually get results?

So, here we come to help you!

Our PPC strategies not only involve keyword research, scheduling and budgeting, but we can also help with the right Ad text, landing pages and the overall settings. Another reason for hiring us is that we constantly track, analyze and evaluate all active campaigns to refine and improve the results.

Honestly, would you have time for all this? Isn’t it better to simply entrust this to someone with a long history of experience?

So get in touch and start your first PPC campaign today! Contact us to hear more about social media marketing opportunities in Trinidad and Tobago. Email us at or via the this link


Responsive Website Design

Responsive Website Design

So, right now you’re probably wondering… what is responsive design?

Well, in today’s world, the Internet is one of the most important forms of media.

And the Internet is mostly consumed using desktop computers, right?

But wait! How about mobile devices – smartphones and tablets!?

The share of Internet usage on these devices is growing every day!

In 2011 mobile browsing took a share of about 11%.

In 2013 it was near to 25% and 2014 was the first year mobile exceeded desktop Internet usage.

So what does all this mean to you?

Well, it means that if you don’t want to lose any potential clients, then you need a great looking website which is also optimized for mobile browsing.

Because the problem of many current websites is, that the user experience on mobile devices is…well……TERRIBLE!

And that’s a mission for responsive design!

Responsive websites RESPONDS to the screen size of the device you are viewing it on.

So instead of creating different websites for different devices, your responsive website re-arranges the elements to fit any screen.

So you’ll get more happy visitors which also leads to more happy customers!

Interested in responsive design? Want one of those responsive websites for your business?

Well, that’s something we can definitely help you with!

Contact us to hear more about social media marketing opportunities in Trinidad and Tobago. Email us at or via the this link

Supernova Social Media Marketing Trinidad Services responsive web design

SEO Explainer

SEO Explainer

Let’s talk about S.E.O. a bit. A lot of people think it’s some kind of magic… but that’s not the case. Just take a look at it from your perspective: What do YOU do when you want to find something on the Internet? You search for it, right? And then you click on one of the links on the first page of the search results. In fact, more than 90% visitors will behave exactly the same way…

Ever wonder how those web pages at the top of your search results got there? It’s because they were Search Engine Optimized.

Exactly how search engines work is a closely guarded secret, but the main principles are known. They’re based on two main factors: Keywords and links.

Let’s focus on keywords first.

Your chances for a better ranking grow when your website contains the same words that are being searched. Keywords are especially effective when they’re found in a website title, address or headings. But careful! Quality over quantity should be your rule of thumb! Some so-called SEO experts try to fool the search engines with some ridiculous keyword occurrence instead of focusing on quality content first.

And how about the links?

Websites that link to yours basically tell search engines that you have some good stuff there. But again: Quality over quantity! Links from irrelevant sites won’t help you get a better rank.

Now, what we’ve just talked about provides a basic introduction to SEO. In reality, it’s not a simple task, and you’ll definitely need someone to help you with it. Someone like us! We’ll develop a custom SEO strategy specifically for your business: -identify the right keywords, write friendly site code, and figure out the best linking tactics. But most importantly, we’ll help you find ways to provide high-quality content for your visitors and search engines as well.

So do not hesitate …and contact us today!

Contact us to hear more about social media marketing opportunities in Trinidad and Tobago. Email us at or via the this link


Web Design

Web Design

A website is the core of your social media / online marketing strategies and activities. If you look at all the marketing platforms and techniques, their aim is to increase visitor traffic to your website. Once you get visitors to your website, the main purpose of a website is turning these visitors into customers – in marketing terms, this is called CONVERSION.   If your marketing strategies are not turning some of your visitors into customers, you might be wasting both time and money on your efforts.

So the better your website is, the more visitors are CONVERTED into your customers.  This holds true no matter if you sell consumer products online, provide local services or build houses and regardless if your base of operations are located in Trinidad and Tobago, New York or London.

Our approach to developing and customising websites for clients and be broken down in the following 6 stages:


The first step is always about meeting with the client and gathering information  – identifying the purpose of the website, goals and target audience (e.g. what does the client hope to accomplish via the website).


Based on discussions in phase 1, we will put together a plan for the proposed site for the client to review and signoff on.

Phase 3: DESIGN

Next we will customise a design to match the agreed plan for the website.


Where needed, we will create the required content for the website, including the relevant graphic needed.  This includes working with the client to select the right text, photos and video to accurately reflect their online branding.

 Phase 5: TESTING

Next we will test the website to make sure it is operating the way it should, including making sure it is responsive (visually effective on different platforms e.g. laptops, phones and tablets) and compatibility with major browsers.


After the site is launched, we will monitor it for several days, enabling us to make any required adjustments that may be needed.

In addition to the above, clients can also engage our services to manage the future maintenance (e.g. security patches) and updates to content (e.g. text, photos and videos).

Contact us to hear more about social media marketing opportunities in Trinidad and Tobago. Email us at or via the this link

Supernova Social Media Marketing Trinidad

Social Media Marketing Is Both An Art And A Science

Social media marketing is both an art and a science that is constantly evolving and ever changing. Done correctly, digital marketing/social media marketing can increase brand awareness, improve search engine rankings (visit to your website), increase customer retention, and increase sales.

Contact us to hear more about social media marketing opportunities in Trinidad and Tobago: or via this link

Supernova Social Media Marketing Trinidad

Improve Communication And Better Customer Service

Improve Communication And Better Customer Service

Social media is a great feedback source. Enabling your prospective customers to communicate with your company and each other can greatly improve your customer service and increase brand trustworthiness.

Contact us to hear more about social media marketing opportunities in Trinidad and Tobago: or via this link

Supernova Social Media Marketing Trinidad

Get in touch with us!

Big or small, we have a solution for you.